Helping children discover the joy of reading through unforgettable experiences

 

Kristy Bright envisioned more than a children's book series. She wanted to create a brand that inspired children to fall in love with reading while introducing them to the joy of caring for animals through the eyes of Lollipop, a once timid rescue pup whose own story embodied transformation.

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The challenge was bringing together multiple ambitions under one cohesive brand. Together, we positioned Lollipop as more than a book character, but the heart of an experiential brand spanning literacy, school tours, live events, subscriptions, and dog training. By building a clear brand strategy and customer journey, every future touchpoint was designed to reinforce the same sense of wonder, imagination, and joyful learning.

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Today, Lollipop is positioned as a brand children can grow alongside, where stories extend beyond the pages of a book and become memorable experiences that spark curiosity, confidence, and a lifelong love of learning.

Industry

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Children's Education

Publishing

Entertainment